Автор работы: Пользователь скрыл имя, 04 Марта 2013 в 00:08, реферат
The internet has changed the way we do business. In fact, many would agree it's one of the most useful inventions in history. Because of the web and email we can now make our services and products available globally, and we can keep in constant contact with our customers. Internet marketing is an important part of your success online. Here are 8 popular types of internet marketing.
Types of Internet Marketing
The internet has changed the way we do business. In fact, many would agree it's one of the most useful inventions in history. Because of the web and email we can now make our services and products available globally, and we can keep in constant contact with our customers. Internet marketing is an important part of your success online. Here are 8 popular types of internet marketing.
1. PPC - Pay Per Click programs , In this type of marketing , advertisers pay to the search engines for click on their ads. When anyone clicks on the ad given by advertiser, then only one has to pay for his advertisement. Higher is ones bid will results the more chance of appearing ones ad on the first page.The more you pay per click the higher in the search engines your ad will appears. The rate per click can be anywhere from pennies per click to hundreds of dollars per click.
2. SEO - Search engine optimization is a good way to increase the amount of traffic your site gets. In fact, it's a fundamental internet marketing technique. When visitors types keywords in search engines related to ones product, he would be shown the list of various sites related to that product.SEO maintains ones site to locate on the first page of the most search engines which can attract more traffic to ones site. More traffic means more conversion of sales which can give good Return on Investment (ROI) and lead to increase in ones profit. SEO is the best option to increase traffic of your website. It is even profitable in the long run.
3. Banner Ads - These ads contain graphics that are colorful, animated, and catchy that will appear across the top or bottom of the web page. There are also vertical ads called sky scrapers which appear either on the right or left side of the page. Banners are purchased to be displayed on the website for a certain period of time and advertiser pays money for the same. Usually, banner marketing is used to divert potential traffic to the site. Again the result of the banner marketing depends on the website where it has been displayed. It may not attract prospective customer to view it.
4. Google AdSense - With this program you'll have ads of other websites appear on your site. Each time one of these ads is clicked you'll make money. How much varies depending on the keyword associated with the ad. You can block out your competitors so they don't appear on your site. The flip to this is when you purchase ads which will appear on other websites creating a link back to your site and improving your search engine ranking. These ads are not annoying like some styles like popups. In fact, they can be very effective at generating targeted traffic.
5. Online Magazines - You buy ad space for a fee much like you would for a print magazine. The fee depends on how much traffic the magazine generates. You can do an excellent job of targeting your ads to your desired market.
6. Online Newsletters - Here's a way that lets you develop a relationship between you and your customers. It lets you keep them up to date about changes, new products and services, and it's also a method of providing helpful tips. You can start with your core customer base and include a request for these customers to forward the newsletter to their friends. There should be an opt in and opt out option at the bottom of the newsletter. You can also have an opt in on your website. You'll be amazed at how fast your newsletter grows.
7. Public Relations through Internet - One can maintain professional public relations through internet .One can promote his product on sites like Facebook and twitter where one can manage his account professionally with their business associates. Public Relations through internet allow one to go beyond the limit of geographical boundaries. Moreover one gets an opportunity to make its link visible internationally also.
8. Online Directories - There are all kinds of online directories and city guides, as well as the online yellow pages. You can feature yourself under the appropriate category or areaWith most directories a general listing is free and then you can purchase additional advertisements if you like. As it is done online, it is cheaper than the other ways of internet marketing and so small-scale enterprise can also afford for it.
This is just 8 popular types of internet marketing. There are plenty of others you can use. In fact, most times the more the better. Internet Marketing may contain elements of:
So Internet Marketing provides the seller with vast opportunities which they have never thought off before. Whatever one's Internet Marketing strategy may be but one should be sure of making enough sales which can cover costs done on Ads and generate profit too