A Semiotic Analysis Of Diesel Print Ads

We can therefore imagine a science which would study the life of signs within society... We call it semiology, form the Greek semion ['sign']. It would teach us what signs consist of, what laws govern them. Since it does not yet exist we cannot say what it will be, but it has a right to existence; its place is assured in advance. Before embarking upon a semiotic analysis of any kind, I feel that it is first appropriate to discuss some of the most basic concepts of semiotics, and to become familiar with the usage of jargon in this notoriously technical field of media theory.