Автор работы: Пользователь скрыл имя, 04 Ноября 2013 в 21:58, статья
In the new global economy ensuring the competitiveness of enterprises in the context of the global industry crisis has become an important issue. The past decade has seen the increasingly rapid advances of mining industry. The issue has grown in significance in light of Ukrainian integration into the European Economic Union. It means that Ukrainian enterprises will have to compete with more powerful enterprises in the industry. In order to compete with mighty MNCs, Ukrainian enterprises have to provide competitive advantages in mining industry, namely by using new methods, forms and management capacities, application of scientific potential and modern technology.
Irina Latysh
Scientific supervisor – PhD, Olesya Kvaktyn, PSACEA
Language supervisor – Yuliya Shtaltovna, PSACEA
COMPETITIVENESS OF METALLURGICAL ENTERPRISES IN TERMS OF INDUSTRY CRISIS
ЗАБЕЗПЕЧЕННЯ
The essential idea of the presented work is to observe and to analyze the competitive features of Titan-Ukraine enterprise. It also explores the use of new methods, forms and management capacities, application of scientific potential and modern technology.
Key words: international trade, industry crisis, international competitiveness, competitive export, global economy, mining industry
In the new global economy ensuring the competitiveness of enterprises in the context of the global industry crisis has become an important issue. The past decade has seen the increasingly rapid advances of mining industry. The issue has grown in significance in light of Ukrainian integration into the European Economic Union. It means that Ukrainian enterprises will have to compete with more powerful enterprises in the industry. In order to compete with mighty MNCs, Ukrainian enterprises have to provide competitive advantages in mining industry, namely by using new methods, forms and management capacities, application of scientific potential and modern technology.
Relevance of the topic lies in the growth of world trade that takes the lead over dynamics of economic development and is accompanied by increasing international competition, qualitative transformation of its terms and methods. International market is extremely significant for Ukraine from the standpoint of economic growth and the creation of appropriate conditions of its integration into the modern world system.
In recent years competition and competitiveness have became the subject of thorough scientific research, by such scholars as, E. Vogel, M. Halvanovsky, P. Kattsenstein, R. Nelson, M. Porter and others, however, far too little attention has been paid the problem of competitive export.
The purpose of this paper is to identify the essential features of the export sphere and to work out evidence-based model of development, focusing on providing a sustainable competitive position of ‘Titan-Ukraine’ enterprise on mining segment of the world market.
The object of this research is export sphere of ‘Titan-Ukraine Corporation’ in increased international competition
The subject of this research is application of factors, conditions and models which provide product competitiveness of the Titan-Ukraine Corporation in the international market.
The aim of our research is to elaborate of export model of ‘Titan-Ukraine’ enterprise to ensure their competitiveness product in globalized market.
The methodological basis of the study includes general scientific methods of synthesis, analysis and abstraction.
Further research will identify and assess export management features, statistical methods and factors which are applied by Titan-Ukraine Corporation in order to improve their product competitiveness in the international market.
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